ST Product Characteristics and Relationships with Perceptions and Behaviors among Rural Adolescent Males: A Qualitative Study

Autor/inn/en	Couch, Elizabeth T.; Darius, Ellen F.; Walsh, Margaret M.; Chaffee, Benjamin W.
Titel	ST Product Characteristics and Relationships with Perceptions and Behaviors among Rural Adolescent Males: A Qualitative Study
Quelle	In: Health Education Research, 32 (2017) 6, S.537-545 (9 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0268-1153
DOI	10.1093/her/cyx067
Schlagwörter	Rural Youth; Adolescents; Qualitative Research; Adolescent Attitudes; Males; Smoking; Semi Structured Interviews; Addictive Behavior; High School Students; Health Education; Rural Schools; Advertising; Merchandise Information; Incidence; California + Suchen Sie Ihr Suchwort? Rural area; Rural areas; Youth; Ländlicher Raum; Jugend; Jugendlicher; Adolescent; Adolescence; Adoleszenz; Jugendalter; Qualitative Forschung; Male; Männliches Geschlecht; Rauchen; High school; High schools; Student; Students; Oberschule; Schüler; Schülerin; Studentin; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; School; Schools; Schule; Schulen; Werbung; Vorkommen; Kalifornien
Abstract	Although smoking declines in the United States, the prevalence of male adolescent smokeless tobacco (ST; moist snuff and chewing tobacco) use remains unchanged. ST product characteristics, such as flavoring, packaging, and branding, could influence adolescents' ST initiation and continued use. This qualitative study examines the potential role of product characteristics in shaping ST-related perceptions and behaviors among rural adolescent males. Semi-structured individual interviews were conducted at three California rural high schools. ST users were asked about their experiences and perceptions related to product characteristics. Interviews were transcribed, coded, and analyzed using a general inductive approach. Participants associated flavored ST with appealing non-tobacco products, such as chewing gum and alcohol. Availability of different varieties and flavors stimulated interest and curiosity in sampling or switching between ST products. Time-limited promotional flavors and packaging also enhanced product appeal. Adolescent ST users preferred certain brands based on perceived brand features and perceived nicotine content, associating higher-strength brands as better suited for experienced ST users. Brand preferences frequently reflected perceived ST brand popularity within peer groups. Based on these observations, potential ST regulation and health education campaigns to address misconceptions about ST characteristics could influence adolescents' ST-related perceptions and reduce ST use among this vulnerable population. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01