Literaturnachweis - Detailanzeige
| Autor/in | Pavlenko, Aneta |
|---|---|
| Titel | Russian-Friendly: How Russian Became a Commodity in Europe and Beyond |
| Quelle | In: International Journal of Bilingual Education and Bilingualism, 20 (2017) 4, S.385-403 (19 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1367-0050 |
| DOI | 10.1080/13670050.2015.1115001 |
| Schlagwörter | Language Role; Russian; Commercialization; Case Studies; Service Occupations; Sociolinguistics; Linguistic Theory; Language Attitudes; Marketing; Signs; Public Policy; Tourism; Second Languages; Foreign Countries; Interviews; Participant Observation; Europe |
| Abstract | The purpose of this paper is to examine how Russian became a commodity in the global service industry in the decade between 2004 and 2014 and, in some places, much earlier. I will begin with a discussion of sociolinguistic theory of "commodification of language", focusing on aspects critical for this case study. Then, I will trace the process of commodification of Russian, starting with "why" (reasons) and "when" (timeline), proceeding to "where" (locations) and "how" (forms), and ending with the "so what." I will also talk about "what next," identifying the opportunities for research on global Russian and the many gaps that are waiting to be filled. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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