An Approach to Analysing the Quality of Menu Translations in Southern Spain Restaurants

Autor/in	Fuentes-Luque, Adrián
Titel	An Approach to Analysing the Quality of Menu Translations in Southern Spain Restaurants
Quelle	In: Journal of Multilingual and Multicultural Development, 38 (2017) 2, S.177-188 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0143-4632
DOI	10.1080/01434632.2016.1187154
Schlagwörter	Foreign Countries; Dining Facilities; Translation; Tourism; Reputation; Error Patterns; Classification; Content Analysis; Questionnaires; Error Analysis (Language); Language Usage; English; Spanish; Accuracy; Spain (Andalusia) + Suchen Sie Ihr Suchwort? Ausland; Mensa; Tourismus; Fehlertyp; Classification system; Klassifikation; Klassifikationssystem; Inhaltsanalyse; Fragebogen; Error analysis; Language; Fehleranalyse; Sprachgebrauch; English language; Englisch; Spanisch
Abstract	Cuisine and restaurants are powerful tools for cultural, social and tourist image-building, and projection for tourist promotion, particularly in the case of major tourist places and destinations which boast a well-deserved, long-standing history and reputation for gastronomical beacons. When menus are not properly translated (or transcreated) into a foreign language, restaurants and destinations risk losing not only a huge market, but also damaging their image and reputation. Quality tourism requires excellent products and services, and quality professional menu translation is paramount. Linguistic and psychological aspects affect the way menus are designed, composed, written, and translated, with the aim of enticing diners. This paper aims to analyse the quality of translated restaurant menus in the southern Spanish region of Andalusia, in order to shed some light on the main types of errors found in this key type of text. An empirical study of over one hundred restaurant menus is presented through an error categorisation framework, together with surprising insights from a brief questionnaire for professional menu translators. Finally, a number of proposals and recommendations are offered for better menu translations and a much desired improvement of quality tourist texts. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01