Effects of a Food Advertising Literacy Intervention on Taiwanese Children's Food Purchasing Behaviors

Autor/inn/en	Liao, Li-Ling; Lai, I.-Ju; Chang, Li-Chun; Lee, Chia-Kuei
Titel	Effects of a Food Advertising Literacy Intervention on Taiwanese Children's Food Purchasing Behaviors
Quelle	In: Health Education Research, 31 (2016) 4, S.509-520 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0268-1153
DOI	10.1093/her/cyw025
Schlagwörter	Literacy; Literacy Education; Foreign Countries; Obesity; Advertising; Food; Health Promotion; Media Literacy; Grade 5; Experimental Groups; Control Groups; Nutrition; Nutrition Instruction; Multivariate Analysis; Statistical Analysis; Comparative Analysis; Pilot Projects; Taiwan + Suchen Sie Ihr Suchwort? Alphabetisierung; Schreib- und Lesefähigkeit; Ausland; Adipositas; Werbung; Lebensmittel; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Media skills; Medie competence; Medienkompetenz; School year 05; 5. Schuljahr; Schuljahr 05; Ernährung; Nutrition education; Ernährungserziehung; Multivariate Analyse; Statistische Analyse; Pilot project; Modellversuch; Pilotprojekt
Abstract	Unhealthy food advertising is an important contributor to childhood obesity. The purpose of this pilot study was to evaluate the impact of a food advertising literacy program that incorporated components of health-promoting media literacy education on fifth-grade children. Participants were 140 fifth-graders (10 and 11 years old) from one school who were randomly divided into three groups. Experimental Group A received a food advertising literacy program, experimental Group B received a comparable knowledge-based nutrition education program and the control group did not receive any nutrition education. Repeated measures analysis of variance and multivariate analysis of covariance were used to test mean changes between pretest, posttest and follow-up on participants' nutritional knowledge, food advertising literacy and food purchasing behavior. Results showed that, as compared with Group B and the control groups, Group A showed higher nutritional knowledge, food advertising literacy and food purchasing behavior at post-intervention, but had no significant improvements in nutritional knowledge and food purchasing behavior at the 1-month follow-up. Although some improvements were observed, future studies should consider a long-term, settings-based approach that is closely connected with children's daily lives, as this might be helpful to solidify children's skills in recognizing, evaluating and understanding unhealthy food advertising. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01