Digital Discernment: An E-Commerce Web Site Evaluation Tool

Autor/inn/en	Sigman, Betsy Page; Boston, Brian J.
Titel	Digital Discernment: An E-Commerce Web Site Evaluation Tool
Quelle	In: Decision Sciences Journal of Innovative Education, 11 (2013) 1, S.29-46 (18 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1540-4595
DOI	10.1111/j.1540-4609.2012.00367.x
Schlagwörter	Marketing; Retailing; Online Systems; Computer Software Evaluation; Evaluation Methods; Web Sites; Evaluation Criteria; Qualitative Research; Statistical Analysis; Program Effectiveness; Research Skills; Teaching Methods + Suchen Sie Ihr Suchwort? Warenwirtschaft; Online; Softwareanalyse; Web-Design; Qualitative Forschung; Statistische Analyse; Forschungsleistung; Teaching method; Lehrmethode; Unterrichtsmethode
Abstract	Students entering the business workforce today may well share some responsibility for developing, revising, or evaluating their company's Web site. They may lack the experience, however, to critique their employer's Web presence effectively. The purpose of developing Digital Discernment, an e-commerce Web site evaluation tool, was to prepare students for this work. The tool provides them with a listing of criteria with which to assess e-commerce sites, lets them evaluate pre-selected sites qualitatively and quantitatively, and allows them to compare their evaluations with their peers. In this article, we discuss and examine the effectiveness of this tool and consider the ways in which it can help students in their future business careers. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01