Literaturnachweis - Detailanzeige
| Autor/inn/en | Kumar, Anil; Kumar, Poonam |
|---|---|
| Titel | An Examination of Factors Influencing Students Selection of Business Majors Using TRA Framework |
| Quelle | In: Decision Sciences Journal of Innovative Education, 11 (2013) 1, S.77-105 (29 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1540-4595 |
| DOI | 10.1111/j.1540-4609.2012.00370.x |
| Schlagwörter | Majors (Students); Performance Factors; Attribution Theory; Student Educational Objectives; Business Administration Education; Decision Making; Decision Making Skills; Undergraduate Students; Social Status; Employment Opportunities; Work Attitudes; Aptitude; Family Influence; Counselor Role; Teacher Influence; Gender Differences; Student Motivation; Achievement Need; Career Choice; Student Attitudes |
| Abstract | Making decisions regarding the selection of a business major is both very important and challenging for students. An understanding of this decision-making process can be valuable for students, parents, and university programs. The current study applies the Theory of Reasoned Action (TRA) consumer decision-making model to examine factors that influence college students' intentions to choose a business major. A total of 670 undergraduate students enrolled at a large midwestern university participated in the study. Social image, job availability, and aptitude were found to be significant factors that impact students' decisions to select a business major. The results also reveal that family, high-school counselors, and professors have a major influence on students' decisions. Furthermore, some unique differences were found related to gender and decided/undecided status of students. The implications of these results for promoting different majors and future research are discussed. (As Provided). |
| Anmerkungen | Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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