The "Iron Inventor": Using Creative Problem Solving to Spur Student Creativity

Autor/inn/en	Lee, Seung Hwan; Hoffman, K. Douglas
Titel	The "Iron Inventor": Using Creative Problem Solving to Spur Student Creativity
Quelle	In: Marketing Education Review, 24 (2014) 1, S.69-74 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.2753/MER1052-8008240112
Schlagwörter	Creative Thinking; Creativity; Problem Solving; Marketing; Active Learning; Production Techniques; Class Activities; College Students; Student Attitudes; Satisfaction; Material Development; Higher Education + Suchen Sie Ihr Suchwort? Kreatives Denken; Kreativität; Problemlösen; Aktives Lernen; Production engineering; Produktionstechnik; Collegestudent; Schülerverhalten; Zufriedenheit; Lehrmaterialentwicklung; Hochschulbildung; Hochschulsystem; Hochschulwesen
Abstract	Based on the popular television show the "Iron Chef," an innovative marketing activity called the "Iron Inventor" is introduced. Using the creative problem-solving approach and active learning techniques, the Iron Inventor facilitates student learning pertaining to the step-by-step processes of creating a new product and exposes students to the challenges associated with the new product development processes. End-of-semester assessments reveal the Iron Inventor as a superior method in enhancing student satisfaction. More specifically, the Iron Inventor activity increases students' creative input, enhances topic knowledge, engages participation, fosters relationships, and builds class enthusiasm. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10