A Test of the Spirit: The Duquesne University Shootings

Autor/in	Guskey, Audrey
Titel	A Test of the Spirit: The Duquesne University Shootings
Quelle	In: Marketing Education Review, 23 (2013) 2, S.179-189 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.2753/MER1052-8008230206
Schlagwörter	Violence; Crisis Management; Marketing; School Safety; Private Colleges; Church Related Colleges; Athletes; Team Sports; Learning Activities; Student Journals; Discussion (Teaching Technique); Administrators; Student Participation; Strategic Planning; African American Students; College Students; Athletic Coaches; Pennsylvania + Suchen Sie Ihr Suchwort? Gewalt; Krisenmanagement; Privathochschule; Kirchliche Hochschule; Athlet; Mannschaftssport; Lernaktivität; Studentenzeitung; Schülermitarbeit; Schülermitwirkung; Studentische Mitbestimmung; Strategy; Planning; Strategie; Planung; African Americans; Student; Students; Afroamerikaner; Schüler; Schülerin; Studentin; Collegestudent
Abstract	In September 2006, five key Duquesne University basketball players were shot on the campus by an outside visitor after a school dance. This case explores how students learned firsthand Crisis Management 101--how to survive and thrive during a crisis. Student learning activities included writing journals, discussions of the university's strategies, and interaction with university administrators. This case examines how the university handled the crisis by implementing a strategic marketing plan. Duquesne's strategies included setting goals, adding new safety measures, increasing advertising, stressing the importance of the mission statement, and managing the media. The involvement of the student body in remarketing its university is highlighted. (As Provided).
Anmerkungen	M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10