Literaturnachweis - Detailanzeige
Autor/in | Blanco Ramírez, Gerardo |
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Titel | A World of Brands: Higher Education and the Emergence of Multinational Quality Franchises |
Quelle | In: Quality in Higher Education, 20 (2014) 2, S.216-232 (17 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1470-1081 |
DOI | 10.1080/13538322.2014.924787 |
Schlagwörter | Higher Education; Accreditation (Institutions); Quality Assurance; International Education; Case Studies; Foreign Countries; Business; Qualitative Research; Interviews; Documentation; Marketing; Mexico; United States Hochschulbildung; Hochschulsystem; Hochschulwesen; Accreditation; Institution; Institutions; Akkreditierung; Staatliche Anerkennung; Institut; Qualitätssicherung; Internationale Erziehung; Case study; Fallstudie; Case Study; Ausland; Business studies; Wirtschaft; Betriebswirtschaft; Qualitative Forschung; Interviewing; Interviewtechnik; Dokumentation; Mexiko; USA |
Abstract | This article explores the concepts of "brand" and "franchise" in the development of international quality assurance. The impact of corporate language and culture on higher education is evident and has been extensively analysed. Recent attention given to branding of universities reflects the ever-growing influence of corporate language and ideas. This article presents a conceptual exploration, grounded in a case study that documented the accreditation process of a Mexican university by a United States (US) regional agency. Discourses of exclusivity and legitimacy were widespread in the case; US accreditation was construed as a symbol of international quality given that US higher education hosts world-renowned universities with reputations that, like brands, can be franchised internationally. It is argued here that such new developments warrant further study and critique. (As Provided). |
Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2017/4/10 |