The Klout Challenge: Preparing Your Students for Social Media Marketing

Autor/in	Bacile, Todd J.
Titel	The Klout Challenge: Preparing Your Students for Social Media Marketing
Quelle	In: Marketing Education Review, 23 (2013) 1, S.87-92 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.2753/MER1052-8008230114
Schlagwörter	Social Networks; Marketing; Learner Engagement; Personnel Selection; Managerial Occupations; Experiential Learning; Internet; Computer Uses in Education; Educational Technology; Computer Mediated Communication; Scores; Grading; Business Administration Education + Suchen Sie Ihr Suchwort? Social network; Soziales Netzwerk; Personalauswahl; Personalentscheidung; Experiental learning; Erfahrungsorientiertes Lernen; Computernutzung; Unterrichtsmedien; Computerkonferenz; Notengebung; Schulnote
Abstract	This paper discusses a newly developed class project to aid students in their social media knowledge and experience. "The Klout Challenge" uses a social media influence metric from Klout.com to assess students' level of engagement with others through social media sites. This project produces multiple benefits for students. Students receive the opportunity for hands-on application of social media engagement strategies the current marketing landscape is seeking. In addition, students increase their Klout scores to send a positive quantifiable signal to hiring managers. The five-step implementation plan enables educators to incorporate this project into any course featuring social media marketing topics, such as an Internet marketing or a digital advertising class. (Contains 1 table.) (As Provided).
Anmerkungen	M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10