Building "Brand Me": Creating a Personal Brand Statement

Autor/inn/en	Stanton, Angela D'Auria; Stanton, Wilbur W.
Titel	Building "Brand Me": Creating a Personal Brand Statement
Quelle	In: Marketing Education Review, 23 (2013) 1, S.81-85 (5 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.2753/MER1052-8008230113
Schlagwörter	Marketing; Business Administration Education; College Students; Thinking Skills; Critical Thinking; Retailing; Reputation; Advertising; Competition; Assignments; Student Attitudes; Values + Suchen Sie Ihr Suchwort? Collegestudent; Denkfähigkeit; Kritisches Denken; Warenwirtschaft; Werbung; Wettkampf; Assignment; Auftrag; Zuweisung; Schülerverhalten; Wertbegriff
Abstract	Engaging students in a principles of marketing course can prove challenging but also provides instructors with an opportunity to link course concepts using a real-world orientation. This paper describes the use of a personal brand statement assignment as a way to integrate the key marketing concepts of branding and brand positioning into a broader understanding of marketing. The assignment requires the students to successfully apply analytical reasoning and critical thinking skills in a way that expands marketing knowledge and is directly relevant to their career development efforts. (Contains 1 table.) (As Provided).
Anmerkungen	M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10