Using Interactive Whiteboards in Teaching Retail Mathematics

Autor/inn/en	Greene, Marla; Kirpalani, Nicole
Titel	Using Interactive Whiteboards in Teaching Retail Mathematics
Quelle	In: Marketing Education Review, 23 (2013) 1, S.49-53 (5 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.2753/MER1052-8008230108
Schlagwörter	Educational Technology; Interaction; Computer Assisted Instruction; Undergraduate Students; Marketing; Mathematics Skills; Retailing; Mathematics Instruction; Problem Solving; Learner Engagement; Scores; Grades (Scholastic); Student Evaluation; Knowledge Level; Instructional Effectiveness + Suchen Sie Ihr Suchwort? Unterrichtsmedien; Interaktion; Computer based training; Computerunterstützter Unterricht; Mathmatics achievement; Mathematics ability; Mathematische Kompetenz; Warenwirtschaft; Mathematics lessons; Mathematikunterricht; Problemlösen; Notenspiegel; Schulnote; Studentische Bewertung; Wissensbasis; Unterrichtserfolg
Abstract	Undergraduate marketing students have sometimes been found to lack mathematical skills. It can therefore be challenging for instructors to effectively teach courses that depend on mathematical problem-solving skills. This paper discusses the use of interactive whiteboards as an innovative way to teach retail mathematics effectively. The authors present research based on learning outcomes in a merchandise planning and control course over the span of six years (19 sections with more than 300 students). Findings suggest that the use of interactive whiteboards can significantly improve student engagement and knowledge retention, resulting in better test scores and course grades. (Contains 1 table and 1 figure.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10