Facebook Is an Effective Strategy to Recruit Low-Income Women to Online Nutrition Education

Autor/in	Lohse, Barbara
Titel	Facebook Is an Effective Strategy to Recruit Low-Income Women to Online Nutrition Education
Quelle	In: Journal of Nutrition Education and Behavior, 45 (2013) 1, S.69-76 (8 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1499-4046
DOI	10.1016/j.jneb.2012.06.006
Schlagwörter	Females; Recruitment; Body Composition; Nutrition; Low Income; Nutrition Instruction; Welfare Services; Social Networks; Computer Mediated Communication; Intervention; Cost Effectiveness; Food; Health Behavior; Surveys; Eligibility; Obesity; Online Courses; Pennsylvania + Suchen Sie Ihr Suchwort? Weibliches Geschlecht; Recruiting; Rekrutierung; Ernährung; Niedriglohn; Nutrition education; Ernährungserziehung; Fürsorgeeinrichtung; Social network; Soziales Netzwerk; Computerkonferenz; Kosten-Nutzen-Analyse; Kosten-Nutzen-Denken; Lebensmittel; Health behaviour; Gesundheitsverhalten; Survey; Umfrage; Befragung; Eignung; Adipositas; Online course; Online-Kurs
Abstract	Objective: Nutrition education research recruitment expense and effort are substantial; sample selection is crucial for intervention assessment. Effectiveness and cost of Facebook to recruit low-income women to an online nutrition program were examined, including biopsychosocial characteristics of Facebook responders. Methods: An ad appeared on the Facebook page of low-income women, 18-45 years old, living in Pennsylvania to invite access to an online nutrition program. Eligible persons completed surveys about food-related behaviors including eating competence, food security, and assistance program use. Results: Of 465 people who clicked on the ad, 81 completed the eligibility survey, and 62 were eligible; 52 completed a preprogram survey. Completers were mostly white (79%), overweight/obese (mean body mass index 36.2 plus or minus 12.9), and not eating competent (75%). Low-income status was identified for 75% (n = 39) of completers. Total recruitment cost over 19 days was $596.71. Conclusions and Implications: Facebook appears to be an effective tool to recruit low-income women to nutrition education projects. (Contains 2 tables and 2 figures.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10