YouTube as a site for vocational learning: instructional video types for interactive service work in retail.

Autor/in	Arkenback, Charlotte
Titel	YouTube as a site for vocational learning: instructional video types for interactive service work in retail. Gefälligkeitsübersetzung: YouTube als Ort für berufliches Lernen: Lehrvideos für interaktive Servicearbeiten im Einzelhandel.
Quelle	In: Journal of vocational education & training, (2023) online first, 20 Feb 2023, 27 S.Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; Zeitschriftenaufsatz
ISSN	1747-5090
DOI	10.1080/13636820.2023.2180423
Schlagwörter	Informationstechnologische Bildung; Dienstleistung; Europa; Berufsbildung; USA; Weiterbildungsangebot; Verkäufer; Einzelhandel; Kassierer; Internet; E-Learning; Audiovisuelles Medium; Lernplattform; Soziale Software; Geschichte (Histor); Computerkenntnisse; Dienstleistung; Berufsbildung; Ausbildungsangebot; Einzelhandel; Kassierer; Verkäufer; Soziale Software; E-Learning; Weiterbildungsangebot; Kompetenzentwicklung; Internet; Online; Europa; USA
Abstract	"Online instructional videos have been presented as an efficient instructional method in workplace learning and vocational education and training (VET). Increasingly, public video-sharing sites like YouTube are used by firms, educators and learners to teach and learn about work practices, new work roles and skills. However, more knowledge is needed about what instructional videos exist and how they facilitate vocational learning. This article draws from online video research to explore vocational learning on YouTube for interactive service work. Focusing on connected service encounters in which transactions and customer service are intertwined through interaction with digital technologies, cashier work was used as the empirical case. With concepts from narrative and multimodal analysis, the theory of practice architectures was the framework for analysing 160 YouTube videos for cashier work. The article proposes a taxonomy of online instructional video types for VET and workplace learning comprising nine video types divided into two main categories: professional instructional videos and peer instructional videos (vlogs). It is found that transactions and customer service are instructed separately. Consequently, YouTube videos do not yet prepare learners for connected service encounters. Overall, the taxonomy can contribute to a more purposeful use of video in VET and workplace learning." The study refers to the period 1917-2021. (Author's abstract, IAB-Doku)..
Erfasst von	Institut für Arbeitsmarkt- und Berufsforschung, Nürnberg
Update	2023/1