Co-branding through an international double degree program. A single case study in sport management education.

Autor/inn/en	Ströbel, Tim; Ridpath, Bradley David; Woratschek, Herbert; O'Reilly, Norm; Buser, Markus; Pfahl, Michael
Titel	Co-branding through an international double degree program. A single case study in sport management education. Gefälligkeitsübersetzung: Co-Branding durch ein internationales Doppeldiplom-Programm. Eine Einzelfallstudie in der Sportmanagementausbildung.
Quelle	In: Sport management education journal, 14 (2020) 2, S. 119-128 PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; gedruckt; Zeitschriftenaufsatz
ISSN	1938-6974; 2163-2367
DOI	10.1123/smej.2019-0047
Schlagwörter	Bildung; Pädagogik; Fallstudie; Umfrage; Bildungsangebot; Programm; Sport; Sportökonomie; Globalisierung; Management; Marketing; Unternehmen; Wirtschaft; Ausbildung; Sportmanager; Deutschland; USA
Abstract	Scholars forecast that globalization will require sport managers to have competencies in international business. Sport, due to its global nature, has become an international business, leading to sport management programs at postsecondary institutions growing in number and the marketing of such programs becoming a key success factor. In an increasingly competitive educational environment, both effective curriculum offerings and innovative marketing, including branding, are important for a successful sport management program. This article shares a case study of innovative marketing-the co-branding through a double degree program between two long-standing sport management programs, one in North America (Ohio University, United States) and one in Europe (University of Bayreuth, Germany). This program is designed to enhance international education, as well as global internship and job-placement opportunities. The details of the double degree program within the background of co-branding are presented as a pedagogical framework for international education. Data from a survey of industry professionals are analyzed to demonstrate the need for such an international double degree program. Results provide a template for replication by other institutions and identify potential future research. (Autor).
Erfasst von	Bundesinstitut für Sportwissenschaft, Bonn
Update	2022/3