'Bursting with activities'. Impression management as edu-business in school-age educare.

Autor/in	Holmberg, Linnéa
Titel	'Bursting with activities'. Impression management as edu-business in school-age educare.
Quelle	In: International journal for research on extended education, 7 (2019) 2, S. 178-190 PDF als Volltext kostenfreie Datei (1); PDF als Volltext kostenfreie Datei (2) Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; gedruckt; Zeitschriftenaufsatz
ISSN	2196-3673; 2196-7423
DOI	10.3224/ijree.v7i2.06
URN	urn:nbn:de:0111-pedocs-228936
Schlagwörter	Selbstdarstellung; Website; Schulalter; Außerschulischer Lernort; Außerunterrichtliche Betreuung; Wirtschaft; Erweitertes Bildungsangebot; Schweden
Abstract	Starting from an understanding of contemporary society as occupied with a dominant trend in image-boosting, the study explores how school-age educare centers engage in edu-business when promoting themselves through self-presentations on their websites. Using a qualitative method with an analytical attention directed towards unexpected angles, these self-presentations are problematized in terms of discursive impression management and with a focus on how messages are communicated by using different discursive resources to make the presentations trustworthy and selling. The edubusiness logic found on the websites is not primarily about competition between different school-age educare centers, but is instead about competition between compulsory school and school-age educare, as well as the choice to participate or not in the education offered in the school-age educare centers. (DIPF/Orig.).
Erfasst von	DIPF \| Leibniz-Institut für Bildungsforschung und Bildungsinformation, Frankfurt am Main
Update	2021/4