Professionalization forms in mixed sport industries. Is it time to rethink the stereotypes of non-profit and for-profit sport organizaations?

Autor/inn/en	Lang, Grazia; Ströbel, Tim; Nagel, Siegfried
Titel	Professionalization forms in mixed sport industries. Is it time to rethink the stereotypes of non-profit and for-profit sport organizaations? Gefälligkeitsübersetzung: Professionalisierungsformen in gemischten Sportindustrien. Ist es an der Zeit, die Stereotypen von gemeinnützigen und gewinnorientierten Sportorganisationen zu überdenken?
Quelle	In: Managing sport and leisure, 24 (2019) 4, S. 208-225 PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; gedruckt; Zeitschriftenaufsatz
ISSN	2375-0472; 2375-0480
DOI	10.1080/23750472.2019.1611470
Schlagwörter	Clusteranalyse; Faktorenanalyse; Sportschule; Skibobfahren; Sport; Sportorganisation; Sportverein; Sportökonomie; Industrie; Management; Unternehmen; Professionalisierung; Gemeinnützigkeit; Organisation; Organisationsstruktur
Abstract	Research question: Sport management scholars are used to differentiate between non-profit and for-profit sport organizations (NSOs and FSOs). However, NSOs and FSOs often co-exist in the same market (i.e. mixed sport industries) and may show similar professionalization forms (e.g. strategies, processes, staff). Therefore, the research questions of this study are which professionalization forms can be identified among sport organizations in mixed sport industries and how are NSOs and FSOs distributed among the identified professionalization forms. Research methods: Exploratory factor and cluster analyses were conducted to identify professionalization forms among 71 Swiss ski schools (i.e. a mixed sport industry). Subsequently, the ski schools' profit orientation and performance were investigated to describe the identified clusters. Results and findings: The results show two professionalization forms that conceptual sport management literature would expect of NSOs and FSOs. However, the analysis reveals three additional professionalization forms, each one applied by both NSOs and FSOs. Implications: This study is the first to identify professionalization forms among NSOs and FSOs in the same sport market. The findings imply that professionalization forms are independent of the profit orientation, which complements existing professionalization literature. The identification of relevant professionalization forms facilitates the understanding of professionalization for sport managers and helps to determine their organization's position in the market. (Autor).
Erfasst von	Bundesinstitut für Sportwissenschaft, Bonn
Update	2021/1