Non-nativeness in communication. Use and effects of foreign languages in advertising.

Autor/in	Hornikx, Jos
Titel	Non-nativeness in communication. Use and effects of foreign languages in advertising.
Quelle	In: Dutch journal of applied linguistics, 4 (2015) 1, S. 1-5 PDF als Volltext kostenfreie Datei Link als defekt meldenVerfügbarkeit
Beigaben	Literaturangaben
Sprache	englisch
Dokumenttyp	online; gedruckt; Zeitschriftenaufsatz
ISSN	2211-7245; 2211-7253
DOI	10.1075/dujal.4.1.01hor
Schlagwörter	Kommunikation; Lingua franca; Sprachanwendung; Werbung; Forschungsüberblick
Abstract	One of the linguistic consequences of globalization is the increase in the number of people communicating with each other in a language that is not their own. Studies have started to examine how non-nativeness affects people in their production and evaluation of discourse. This special interest section brings together a collection of empirical papers in a particular domain of non-nativeness in communication, that is, the use and effects of foreign languages in job and product advertisements. These papers investigate how the use of foreign languages is appreciated by non-native users, what determines the occurrence of foreign languages, how recall of foreign languages compares to the recall of L1 advertising, and whether foreign languages attract the readers' curiosity. Together, these papers demonstrate the growing academic interest in non-nativeness in communication. (Verlag).
Erfasst von	Informationszentrum für Fremdsprachenforschung, Marburg
Update	2022/2