Criatividade ao cubo: proposta de um modelo teórico para o ensino e aprendizagem da criação publicitária.

Autor/in	Zagallo Camargo, Ricardo
Titel	Criatividade ao cubo: proposta de um modelo teórico para o ensino e aprendizagem da criação publicitária. Gefälligkeitsübersetzung: Creativity to the cube: proposal for a theoretical model to teaching and learning of the creative process in advertising.
Quelle	In: Revista Observatório, 1 (2015) 2, S. 174-193 PDF als Volltext kostenfreie Datei (1); PDF als Volltext kostenfreie Datei (2) Link als defekt meldenVerfügbarkeit
Sprache	portugiesisch
Dokumenttyp	online; Zeitschriftenaufsatz
ISSN	2447-4266
Schlagwörter	Kreativität; Lernen; Soziale Verantwortung; Werbung; Ausbildung; Hochschulbildung; Bachelor-Studiengang
Abstract	This essay proposes a preliminary model to improve the teaching and learning of the creative process, particularly in the context of undergraduate courses on advertising. The proposal was based in a bibliographic review, documental search, and in the author's experience as university professor between 1999 and 2006 at the University of Mogi das Cruzes (UMC) and University of São Paulo (ECA-USP). The theoretical basis refers to the comprehension of creativity as a social act, its commitments and responsibilities. An act that is intrinsically linked to a specific materiality (OSTROWER, 1987). From these theoretical and methodological basis, we propose a model that has three dimensions: operational repertory (a repertory ready for use); combination skills (especially to make unexpected connections); and the diverse professional responsibilities (social, environmental, cultural, creative responsibilities, amongst others). In case these dimensions are really taken as boosting the creative process, it could "creativity to the cube".
Erfasst von	GESIS - Leibniz-Institut für Sozialwissenschaften, Mannheim
Update	2020/3