Literaturnachweis - Detailanzeige
Autor/inn/en | Zhang, Guohua; Wang, Lifei; Ai, Bin |
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Titel | Improving Translation Teaching for Transnational Business: Voices of Translators from Chinese Enterprises in Africa |
Quelle | In: Journal of Teaching in International Business, 32 (2021) 2, S.176-194 (19 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Zusatzinformation | ORCID (Ai, Bin) |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0897-5930 |
DOI | 10.1080/08975930.2021.1960245 |
Schlagwörter | Translation; Teaching Methods; International Trade; Case Studies; Business Administration; Instructional Improvement; Corporations; Multilingualism; Business Communication; Barriers; Intercultural Communication; Universities; Second Language Learning; Second Language Instruction; Chinese; Work Environment; Language Usage; Language Processing; Cultural Awareness; Employee Attitudes; French; English (Second Language) Teaching method; Lehrmethode; Unterrichtsmethode; Trade; International relations; Handel; Internationale Beziehungen; Case study; Fallstudie; Case Study; Business economics; Betriebswirtschaft; Unterrichtsqualität; Unternehmen; Mehrsprachigkeit; Multilingualismus; Unternehmenskommunikation; Interkulturelle Kommunikation; University; Universität; Zweitsprachenerwerb; Fremdsprachenunterricht; China; Chinesen; Arbeitsmilieu; Sprachgebrauch; Sprachverarbeitung; Cultural identity; Kulturelle Identität; Arbeitnehmerinteresse; Französisch; English as second language; English; Second Language; Englisch als Zweitsprache |
Abstract | Under the influence of economic globalization, Chinese enterprises are seeking more international market shares, and Africa is one of their crucial markets. This calls for translators who are experienced in multilingual business communication, which brings a challenge for business translation education in Chinese universities. In this paper, a qualitative case study is used to explore the perceptions of a cohort of translators working for globalized enterprises in Africa. This study uses a practical and bottom-up perspective to examine the status quo and the challenges encountered by translators in a transnational business setting. These translators' experiences and reflections offer a close-up view of communication and language services in Chinese transnational enterprises, and solutions are suggested for improving the teaching of business translation at universities in this era of international transactions. The practitioners' suggestions offer insights into business translation teaching in Chinese universities and other parts of the world. (As Provided). |
Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2024/1/01 |