Education, Education and Indoctrination! Packaging Politics and the Three "Rs"

Autor/in	Franklin, Bob
Titel	Education, Education and Indoctrination! Packaging Politics and the Three "Rs"
Quelle	In: Journal of Education Policy, 19 (2004) 3, S.255-270 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0268-0939
Schlagwörter	Public Policy; Advertising; News Media; Mass Media Effects; Educational Policy; Politics of Education; Foreign Countries; Criticism + Suchen Sie Ihr Suchwort? Öffentliche Ordnung; Werbung; Nachrichtenwesen; Politics of education; Bildungspolitik; Educational policy; Ausland; Kritik
Abstract	This paper explores how recent Labour governments have tried systematically to package educational and other social policies for media presentation and public consumption. This concern has resulted in the criticism that Labour is concerned with policy presentation above content: strong on policy spin but weak on policy delivery. The first section explores Labour's attempts to set a favourable agenda in news media for its educational policies by implementing a rigorous news management strategy: the subsequent section analyses Labour's unprecedented use of advertising to promote key areas of government policy. There is a particular focus on government advertising in the run up to the 2001 general election. The paper concludes that governments' increasing reliance on advertising may cross the line which should separate the provision of public information from any attempt to persuade the public to support particular policy choices. (Author).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10