Literaturnachweis - Detailanzeige
| Autor/inn/en | DeLong, Deborah; Elbeck, Matthew |
|---|---|
| Titel | An Exploratory Study of the Influence of Soft and Hard Skills on Entry Level Marketing Position Interviews |
| Quelle | In: Marketing Education Review, 28 (2018) 3, S.159-169 (11 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1052-8008 |
| DOI | 10.1080/10528008.2017.1349475 |
| Schlagwörter | Marketing; Employment Interviews; Job Skills; Employment Qualifications; Recruitment; Interpersonal Competence; Knowledge Level; Business Administration Education; College Students |
| Abstract | This exploratory study looks at the relative impact of student soft and hard skills on entry-level marketing job interview success. Marketing professionals with hiring experience conducted pre-course and post-course structured interviews with students in a Principles of Marketing course using behaviorally anchored rating scales to tap soft and hard skills. Results indicate a significant hierarchical effect of soft skills beyond hard skills on a candidate's likelihood of being invited back for a second interview. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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