Literaturnachweis - Detailanzeige
Institution | American Association of Collegiate Registrars and Admissions Officers |
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Titel | SEM in action. Implementing and sustaining your plan. |
Quelle | Washington, D.C.: American Association of Collegiate Registrars and Admissions Officers (2023), XIII, 142 S. |
Beigaben | Literaturangaben |
Sprache | englisch |
Dokumenttyp | gedruckt; Monographie |
ISBN | 9781578581344 (Taschenbuch); 9781578581344 |
Schlagwörter | USA; Universities and colleges; Admission; United States; Case studies; Fallstudie; Business management; Bildungstheorie; Bildungspraxis |
Abstract | Foreword / Stan Henderson -- Strategic enrollment management : from core concepts to principles of practice / Jody Gordon and Laura A. Wankel -- Link, integrate and extend : SEM planning as an add-in not an add-on / Jody Gordon and Laura A. Wankel with Christine Kerlin -- Designing for success / Jody Gordon and Laura A. Wankel -- Maintaining momentum / Jody Gordon and Laura A. Wankel -- Case study : Central Oregon Community College / Alicia Moore -- Case study : Wichita State University / Gina Crabtree, Richard Muma, Carolyn Shaw, Sheelu Surender, and David Wright -- Case study : Missouri State University / Robert Hornberger and Tamera Jahnke -- Case study : Gemological Institute of America / Duncan Pay -- Case study : State University New York Fredonia / Cedric Howard -- The evolution of SEM / Jody Gordon and Laura A. Wankel. "Through the sharing of research and stories from the field, this book is a practical guide for campus leaders to implement and sustain their strategic enrollment management (SEM) plan at their college or university. The book describes how the effective execution of strategies and tactics lead to the achievement of student and institutional vitality and success. Actionable steps to follow within a framework for implementing and sustaining a SEM plan are provided in addition to five unique case studies. Together these cases provide solid examples of successful implementations of sustained SEM efforts"--Provided by publisher. |
Erfasst von | Library of Congress, Washington, DC |
Update | 2023/3/09 |