Advertising Ethics: Student Attitudes and Behavioral Intent

Autor/inn/en	Fullerton, Jami A.; Kendrick, Alice; McKinnon, Lori Melton
Titel	Advertising Ethics: Student Attitudes and Behavioral Intent
Quelle	In: Journalism and Mass Communication Educator, 68 (2013) 1, S.33-49 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1077-6958
DOI	10.1177/1077695812472894
Schlagwörter	Student Attitudes; Advertising; Ethics; College Students; Standards; Work Environment; Vignettes; Intention + Suchen Sie Ihr Suchwort? Schülerverhalten; Werbung; Ethik; Collegestudent; Standard; Arbeitsmilieu
Abstract	A national survey of 1,045 advertising students measured opinions about the ethical nature of advertising and ethical dilemmas in the advertising business. More than nine out of ten students agreed that working for a company with high ethical standards was important. Students rated all twelve workplace dilemmas presented as somewhat unethical. For ten of the twelve scenarios, student attitude toward the ethicality of the described action and behavioral intent were inconsistent. Implications for advertising educators and for professionals are discussed. (Contains 3 tables and 46 notes.) (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10