Academic Writing in the Business School: The Genre of the Business Case Report

Autor/in	Nathan, Philip
Titel	Academic Writing in the Business School: The Genre of the Business Case Report
Quelle	In: Journal of English for Academic Purposes, 12 (2013) 1, S.57-68 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1475-1585
DOI	10.1016/j.jeap.2012.11.003
Schlagwörter	Native Speakers; English (Second Language); Foreign Countries; Marketing; Technical Writing; Academic Discourse; Business Communication; Writing (Composition); Second Language Learning; Computational Linguistics; Second Language Instruction; Teaching Methods; Accounting; Management Development; Language Styles; Business Education; United Kingdom + Suchen Sie Ihr Suchwort? Muttersprachler; English as second language; English; Second Language; Englisch als Zweitsprache; Ausland; Technical documentation; Technische Dokumentation; Discourse; Diskurs; Unternehmenskommunikation; Schreibübung; Zweitsprachenerwerb; Linguistics; Computerlinguistik; Fremdsprachenunterricht; Teaching method; Lehrmethode; Unterrichtsmethode; Abrechnung; Buchführung; Buchhaltung; Sprachstil; Wirtschaftserziehung; Wirtschaftspädagogik; Großbritannien
Abstract	The writing of business case reports is a common requirement for students on academic business programmes and presents significant challenges for both native and non-native speaker students. In order to support the development of pedagogical practice in the teaching of case report writing, this paper reports a genre-based study of a corpus of 53 marketing and marketing management case reports (BCR-1) written by NS and NNS postgraduate students at a UK university. Results from this localised study of academic business case reports are supplemented by comparison with sixteen business case reports from the British Academic Written English Corpus (BAWE), originating from marketing, project management and management accounting courses. The study identifies several features common to these case reports including the presence of explicit structure, impersonal style and business specialism-dependent lexis. Through the prism of Swalesian genre analysis, three obligatory broad rhetorical moves are identified (orientation, analysis and advisory moves), and five optional moves (methodology, options and alternatives, summary and consolidation, supplementary supporting information and reflection). These broad rhetorical moves are realised through diverse structural sub-components. The deployment of optional moves was found to be dependent on a range of factors, in particular business specialism, suggesting the value of specialism based pedagogy. (Contains 6 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10