Literaturnachweis - Detailanzeige
| Autor/inn/en | Ashley, Seth; Lyden, Grace; Fasbinder, Devon |
|---|---|
| Titel | Exploring Message Meaning: A Qualitative Media Literacy Study of College Freshmen |
| Quelle | In: Journal of Media Literacy Education, 4 (2012) 3, S.229-243 (15 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 2167-8715 |
| Schlagwörter | Literacy Education; Media Literacy; Video Technology; Grounded Theory; College Freshmen; Public Relations; Higher Education; Advertising; College Students; Critical Thinking; Scholarship; Undergraduate Students; Information Literacy; California Critical Thinking Skills Test (College) |
| Abstract | Critical media literacy demands understanding of the deeper meanings of media messages. Using a grounded theory approach, this study analyzed responses by first-year college students with no formal media literacy education to three types of video messages: an advertisement, a public relations message and a news report. Students did not exhibit nuanced understandings of message purpose or sender in any of three types of messages, and had particular difficulty distinguishing public relations and news messages. These results suggest a media literacy curriculum addressing distinctions between media formats, with emphasis on analysis of message intent and point of view, is needed. (Contains 3 tables.) (As Provided). |
| Anmerkungen | National Association for Media Literacy Education. 10 Laurel Hill Drive, Cherry Hill, NJ 08003. Tel: 888-775-2652; e-mail: editor@jmle.org; Web site: http://www.jmle.org |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
