Mere Exposure Revisited: The Influence of Growth versus Security Cues on Evaluations of Novel and Familiar Stimuli

Autor/inn/en	Gillebaart, Marleen; Forster, Jens; Rotteveel, Mark
Titel	Mere Exposure Revisited: The Influence of Growth versus Security Cues on Evaluations of Novel and Familiar Stimuli
Quelle	In: Journal of Experimental Psychology: General, 141 (2012) 4, S.699-714 (16 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0096-3445
DOI	10.1037/a0027612
Schlagwörter	Familiarity; Priming; Classification; Cues; Stimuli; Evaluation; Novelty (Stimulus Dimension); Experiments; Models; Comparative Analysis; Statistical Analysis; Undergraduate Students; Higher Education; Scores; Regression (Statistics); Psychological Needs + Suchen Sie Ihr Suchwort? Classification system; Klassifikation; Klassifikationssystem; Stichwort; Anreizsystem; Evaluierung; Erprobung; Analogiemodell; Statistische Analyse; Hochschulbildung; Hochschulsystem; Hochschulwesen; Regression; Regressionsanalyse
Abstract	Combining regulatory focus theory (Higgins, 1997) and novelty categorization theory (Forster, Marguc, & Gillebaart, 2010), we predicted that novel stimuli would be more positively evaluated when focused on growth as compared with security and that familiar stimuli would be more negatively evaluated when focused on growth as compared with security. This would occur, at least in part, because of changes in category breadth. We tested effects of several variables linked to growth and security on evaluations of novel and familiar stimuli. Using a subliminal mere exposure paradigm, results showed novel stimuli were evaluated more positively in a promotion focus compared to a prevention focus (Experiments 1A-1C), with high power compared to low power (Experiment 2A), and with the color blue compared to red (Experiment 2B). For familiar stimuli, all effects were reversed. Additionally, as predicted by novelty categorization theory, novel stimuli were liked better after broad compared to narrow category priming, and familiar stimuli were liked better after narrow compared with broad category priming (Experiment 3). We suggest, therefore, that although familiarity glows warmly in security-related contexts, people prefer novelty when they are primarily focused on growth. (Contains 5 tables and 6 footnotes.) (As Provided).
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Update	2017/4/10