Publishers See Online Mega-Courses as Opportunity to Sell Textbooks

Autor/in	Howard, Jennifer
Titel	Publishers See Online Mega-Courses as Opportunity to Sell Textbooks
Quelle	In: Chronicle of Higher Education, (2012) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0009-5982
Schlagwörter	Reading Lists; Online Courses; College Students; Textbooks; Publishing Industry; Access to Education; Purchasing; Enrollment; Foreign Students + Suchen Sie Ihr Suchwort? Online course; Online-Kurs; Collegestudent; Textbook; Text book; Schulbuch; Lehrbuch; Education; Access; Bildung; Zugang; Bildungszugang; Beschaffungswesen; Kauf; Einschulung
Abstract	Colleges are not the only enterprises interested in the possibilities of free, online courses. Publishers have begun to investigate whether so-called MOOC's, or massive open online courses, can help them reach new readers and sell more books. For the moment, providers of the classes encourage professors not to require students to buy texts, in order to keep access as open as possible. So publishers cannot count on MOOCs to generate a course-adoption sales. But online courses do have recommended-reading lists, and enrollments in the tens of thousands. The courses' recommended-reading lists represent "a promising market for university-press titles," says the director of one press. Online courses have another advantage: They attract many international students, a group that university presses are trying harder to reach. (ERIC).
Anmerkungen	Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; Tel: 202-466-1000; Fax: 202-452-1033; e-mail: circulation@chronicle.com; Web site: http://chronicle.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10