A Tutorial Guide about How to Manage a Client-Financed Project

Autor/inn/en	Clark, Gary L.; King, Michael E.; Jurn, Iksu
Titel	A Tutorial Guide about How to Manage a Client-Financed Project
Quelle	In: Journal of Marketing Education, 34 (2012) 3, S.265-283 (19 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475312457781
Schlagwörter	Student Attitudes; Basic Skills; Business Skills; Skill Analysis; Skill Development; Guidelines; Program Implementation; Marketing; Business Education; Program Administration; Experiential Learning; Learning Strategies; Critical Thinking; Organizational Communication; Client Characteristics (Human Services); Performance Factors; Instructional Design; Instructional Development; Educational Strategies; Tutorial Programs + Suchen Sie Ihr Suchwort? Schülerverhalten; Basic skill; Grundfertigkeit; Kompetenzentwicklung; Qualifikationsentwicklung; Richtlinien; Wirtschaftserziehung; Wirtschaftspädagogik; Experiental learning; Erfahrungsorientiertes Lernen; Learning methode; Learning techniques; Lernmethode; Lernstrategie; Kritisches Denken; Leistungsindikator; Lesson concept; Lessonplan; Unterrichtsentwurf; Teaching improvement; Unterrichtsentwicklung; Lehrstrategie; Tutorial programmes; Förderprogramm; Lernprogramm; Tutorensystem
Abstract	Today's marketing instructors are faced with the challenge of improving their students' soft skills to prepare them for today's business environment. Numerous authors have noted that client-based/-sponsored projects help students improve the soft skills they need to succeed in the business community. This article provides detailed guidelines on how to implement a specific type of client-based project, (i.e., a client-financed project, CFP). The article also discusses the challenges faced by clients, faculty, and students who participate in a CFP. Finally, clients' and students' attitudes about the benefits of participating in a CFP are discussed. (Contains 11 tables and 1 figure.) (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10