Uncovering Visitor Identity: A Citywide Utilization of the Falk Visitor-Identity Model

Autor/inn/en	Trainer, Laureen; Steele-Inama, Marley; Christopher, Amber
Titel	Uncovering Visitor Identity: A Citywide Utilization of the Falk Visitor-Identity Model
Quelle	In: Journal of Museum Education, 37 (2012) 1, S.101-114 (14 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1059-8650
Schlagwörter	Stellungnahme; Museums; Recreational Facilities; Cultural Centers; Identification; Motivation; Audiences; Classification; Professional Development; Program Development; Outcomes of Education; Marketing; Colorado + Suchen Sie Ihr Suchwort? Museum; Museumswesen; Museen; Freizeiteinrichtung; Cultural center; Cultural centre; Cultural centres; Kulturzentrum; Identifikation; Identifizierung; psychologische; Motivation (psychologisch); Spectator; Zuschauer; Classification system; Klassifikation; Klassifikationssystem; Programmplanung; Lernleistung; Schulerfolg
Abstract	In his book, "Identity and the Museum Visitor Experience," John Falk makes the case that by understanding the underlying motivations that drive a visitor, a museum can create an experience that reflects a person's identity and therefore satisfy their motivation for visiting. According to Falk, this level of personal connection increases meaningfulness to the visit. This, in turn, helps a museum develop and sustain a community of learners, and ultimately attendance and revenue. A network of nine cultural institutions in Denver utilized Falk's instrument to gain a "snap-shot" of what motivates museum-goers in one metropolitan community. The study, which employed the Falk Visitor Identity-Related Motivation Typology, and its results, is presented in this article. Further, Denver Zoo outlines how it has used the data from the Falk study to rethink and enhance staff professional development, program development and learning outcomes, and marketing. (Contains 12 notes.) (As Provided).
Anmerkungen	Left Coast Press, Inc. 1630 North Main Street #400, Walnut Creek, CA 94596. Tel: 925-935-3380; Fax: 925-935-3380; e-mail: journals@lcoastpress.com; Web site: http://www.lcoastpress.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10