A New Tool for Identifying Research Standards and Evaluating Research Performance

Autor/inn/en	Bacon, Donald R.; Paul, Pallab; Stewart, Kim A.; Mukhopadhyay, Kausiki
Titel	A New Tool for Identifying Research Standards and Evaluating Research Performance
Quelle	In: Journal of Marketing Education, 34 (2012) 2, S.194-208 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475312450389
Schlagwörter	Productivity; Evaluators; Models; Marketing; College Faculty; Evaluation Methods; Evaluation Criteria; Teacher Researchers; Teacher Evaluation; Standard Setting; Benchmarking; Evaluation Research; Value Judgment; Scholarship; Faculty Publishing; Research Reports + Suchen Sie Ihr Suchwort? Produktivität; Analogiemodell; Fakultät; Lehrerforschung; Teacher appraisal; Lehrerbeurteilung; Standardisierung; Evaluationsforschung; Werturteil; Scholarships; Stipendium; Research report; Forschungsbericht
Abstract	Much has been written about the evaluation of faculty research productivity in promotion and tenure decisions, including many articles that seek to determine the rank of various marketing journals. Yet how faculty evaluators combine journal quality, quantity, and author contribution to form judgments of a scholar's performance is unclear. A mathematical model of faculty judgment is presented that estimates a scholar's research productivity that is surprisingly consistent with actual faculty evaluations. The model does not replace human judgment in evaluating a scholar's research performance, but the model enhances clarity and objectivity in the evaluation process. The method is demonstrated with marketing faculty at one university. (Contains 9 tables and 1 figure.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10