Mission-Driven Advertising: "Makes You Want to Work There"

Autor/inn/en	Copeland, Margaret Leitch; Gimilaro, Susan; Sullivan, Nancy
Titel	Mission-Driven Advertising: "Makes You Want to Work There"
Quelle	In: Exchange: The Early Childhood Leaders' Magazine Since 1978, (2011) 197, S.80-83 (4 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0164-8527
Schlagwörter	Personnel Selection; Guidelines; Teacher Recruitment; Job Analysis; Job Skills; Employment Qualifications; Occupational Information; Advertising; Institutional Mission; Job Applicants; Administrative Principles; Early Childhood Education + Suchen Sie Ihr Suchwort? Personalauswahl; Personalentscheidung; Richtlinien; Lehrerrekrutierung; Arbeitsanalyse; Produktive Fertigkeit; Employment qualification; Vocational qualification; Vocational qualifications; Berufliche Qualifikation; Berufsinformation; Werbung; Bewerber; Early childhood; Education; Frühkindliche Bildung; Frühpädagogik
Abstract	When directors sit down to advertise for new staff, it is often not a happy moment. Directors quite naturally write ads from their perspectives as employers and sometimes emphasize that attribute which the leave-taking staff member lacked, e.g. "must be reliable," leading an applicant to believe that reliability is a big issue at this program. The last thing the director has in mind is the center's mission statement, which needs to be central in the hiring process. This article discusses how to attract applicants to one's center and offers some general guidelines for making a positive impression of one's program in help wanted advertisements. (Contains 6 online resources.) (ERIC).
Anmerkungen	Exchange Press, Inc. P.O. Box 3249, Redmond, WA 98073-3249. Tel: 800-221-2864; Fax: 425-867-5217; e-mail: info@ChildCareExchange.com; Web site: http://www.childcareexchange.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10