Literaturnachweis - Detailanzeige
| Autor/in | Rader, Heidi B. |
|---|---|
| Titel | Extension Is Unpopular--On the Internet |
| Quelle | In: Journal of Extension, 49 (2011) 6, (6 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1077-5315 |
| Schlagwörter | Internet; Web Sites; Information Technology; Extension Education; Comparative Analysis; Gardening; Search Engines; Search Strategies; Alaska |
| Abstract | The first Extension-authored link in Google Search (2011a) for "how to garden" was ranked an abysmal 82nd. Worse, Internet users selected the top-ranked site significantly more often than they selected the second-ranked one, and they rarely selected any site ranked lower than #10 (Granka, Joachims, & Gay, 2004). An Extension-commissioned poll in Alaska found only 16% of the "Net Generation" had even heard of Extension, compared with 73% of those 60 years or older (Dittman Research & Communications Corporation, 2010). Extension's websites are so unpopular, those who seek research-based, unbiased information will likely not find it. This article proposes solutions. (Contains 1 figure.) (As Provided). |
| Anmerkungen | Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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