Alternative Approaches for Educating Future Global Marketing Professionals: A Comparison of Foreign Study and Research-Intensive Marketing Programs

Autor/inn/en	Kaufman, Peter A.; Melton, Horace L.; Varner, Iris I.; Hoelscher, Mark; Schmidt, Klaus; Spaulding, Aslihan D.
Titel	Alternative Approaches for Educating Future Global Marketing Professionals: A Comparison of Foreign Study and Research-Intensive Marketing Programs
Quelle	In: Journal of Marketing Education, 33 (2011) 3, S.285-294 (10 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475311420235
Schlagwörter	Business Administration Education; Experiential Learning; Models; Marketing; Research; Business Skills; Study Abroad; Global Approach; International Trade; Interdisciplinary Approach; Teacher Student Relationship; Higher Education; Comparative Analysis; Nontraditional Education; United States + Suchen Sie Ihr Suchwort? Experiental learning; Erfahrungsorientiertes Lernen; Analogiemodell; Forschung; Studies abroad; Auslandsstudium; Globales Denken; Trade; International relations; Handel; Internationale Beziehungen; Fächerübergreifender Unterricht; Fächerverbindender Unterricht; Interdisziplinarität; Teacher student relationships; Lehrer-Schüler-Beziehung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Non-traditional education; Alternative Erziehung; USA
Abstract	Using an experiential learning model as a conceptual background, this article discusses characteristics and learning objectives for well-known foreign study programs such as study tours, study abroad, and internships and compares them with a less common overseas program called the "Global Marketing Program" (GMP). GMP involves interdisciplinary student-faculty team travel abroad to conduct marketing research on behalf of U.S. companies. International business foreign study program professionals were surveyed and rated the importance of key student learning objectives for these programs. The study abroad program and study tour are well suited for cultural immersion; the international internship provides development of international business skills as well as cultural immersion at levels higher than the other three programs. The GMP outperforms the study tour and study abroad in the development of international business skills and surpasses the study tour in providing cultural immersion for students. The GMP and international internships are identified as the more appropriate foreign study experiences for development of future global marketing professionals. (Contains 5 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10