Corporate Responsibility in Communication: Empirical Analysis of Press Releases in a Conflict

Autor/inn/en	Lehtimaki, Hanna; Kujala, Johanna; Heikkinen, Anna
Titel	Corporate Responsibility in Communication: Empirical Analysis of Press Releases in a Conflict
Quelle	In: Business Communication Quarterly, 74 (2011) 4, S.432-449 (18 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1080-5699
DOI	10.1177/1080569911424203
Schlagwörter	Language Usage; Conflict; Foreign Countries; Public Relations; Conflict Resolution; Corporations; Business Communication; Forestry; Industry; Persuasive Discourse; Values; Goal Orientation; Finland; South America; Uruguay + Suchen Sie Ihr Suchwort? Sprachgebrauch; Konflikt; Ausland; Public relation work; Öffentlichkeitsarbeit; Conflict solving; Konfliktlösung; Konfliktregelung; Unternehmen; Unternehmenskommunikation; Forstwissenschaft; Waldwirtschaft; Industrie; Persuasion; Persuasive Kommunikation; Wertbegriff; Zielorientierung; Zielvorstellung; Finnland; Südamerika
Abstract	The paper examines how the tensions of corporate responsibility are articulated and reconciled in a controversial situation of a foreign investment. We conducted a conventionalist analysis on the company press releases in a case where a Finnish forest industry company invested in a pulp mill in South America. The findings show that the use of language in press releases mobilizes certain stakeholders while reassuring others, and that the argumentation used creates value-neutral communication, making it possible to pursue strategic goals despite competing values. For teaching, we provide insights on how to communicate in a conflict situation. (Contains 2 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10