Literaturnachweis - Detailanzeige
| Autor/inn/en | Rosetti, Joseph L.; Maceiko, Meghan |
|---|---|
| Titel | An Investigation of Strategic Decision Making in Service Marketing through Case Study Development and Analysis |
| Quelle | In: College Teaching Methods & Styles Journal, 5 (2009) 1, S.37-42 (6 Seiten)
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| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1548-9566 |
| Schlagwörter | Undergraduate Students; Hospitality Occupations; Independent Study; Industry; Evaluation Methods; Computer Uses in Education; Marketing; College Faculty; Case Studies; Competition; Teaching Methods; Introductory Courses; Teacher Student Relationship |
| Abstract | Through the collaborative efforts of an undergraduate student and a professor of marketing, this paper focuses on a case study and corresponding teaching notes developed as a final component of an independent study in service marketing. The case utilizes the hospitality industry as the template for analysis of the appropriateness of marketing strategies in a growth industry with a corresponding high level of embedded competition. The paper demonstrates how the professor utilized the development of the case study as a pedagogical methodology to provide the independent study student with a transition to the higher levels of a learning taxonomy while simultaneously developing a comprehensive evaluation instrument to foster a higher level of learning for students enrolled in the introductory undergraduate marketing course. (As Provided). |
| Anmerkungen | Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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