Screen Time: Alumni Magazines Have Their Designs on Mobile Devices

Autor/in	Walker, Theresa
Titel	Screen Time: Alumni Magazines Have Their Designs on Mobile Devices
Quelle	In: CURRENTS, 37 (2011) 7, S.18-19 (4 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0748-478X
Schlagwörter	Alumni; Periodicals; Handheld Devices; Technological Advancement; Adoption (Ideas); Social Networks; Internet + Suchen Sie Ihr Suchwort? Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Technological development; Technologische Entwicklung; Ideas; Ideenfindung; Social network; Soziales Netzwerk
Abstract	Alumni magazines have their designs on mobile devices. The efforts are tied together, no matter the platform, by a desire for the magazine to be where its readers are and a spirit of experimentation that is akin to what is happening with social media. None of the magazine editors went into this process with any numerical expectations for downloads--there was nothing to benchmark against--but they are all pleased with the success they have had to date, particularly because the numbers--hundreds for some and thousands for others--continue to increase from issue to issue. There is no way to know what the tablet and e-reader landscape will look like next year. What is likely is that alumni magazines will be looking to expand onto as many platforms as makes sense for their alumni, the magazine, the budget, and the institution. (ERIC).
Anmerkungen	Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10