Return on Investment: A Placebo for the Chief Financial Officer... and Other Paradoxes

Autor/inn/en	Andru, Peter; Botchkarev, Alexei
Titel	Return on Investment: A Placebo for the Chief Financial Officer... and Other Paradoxes
Quelle	In: Journal of MultiDisciplinary Evaluation, 7 (2011) 16, S.201-206 (6 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1556-8180
Schlagwörter	Outcomes of Education; Information Systems; School Business Officials; Evaluation Methods; Program Evaluation; Evaluation Needs; Evaluation Problems; Measurement Objectives; Measurement Techniques; Research Methodology; Error of Measurement; Metric System + Suchen Sie Ihr Suchwort? Lernleistung; Schulerfolg; Programme evaluation; Programmevaluation; Messtechnik; Research method; Forschungsmethode; Messfehler; Metrischer Raum
Abstract	Background: Return on investment (ROI) is one of the most popular evaluation metrics. ROI analysis (when applied correctly) is a powerful tool of evaluating existing information systems and making informed decisions on the acquisitions. However, practical use of the ROI is complicated by a number of uncertainties and controversies. The article reveals some of these controversies in an engaging and thought-provocative manner. Purpose: The intent of this note is to highlight several of the ROI paradoxes in a format of an opinion or a viewpoint with a hope that drawing attention of the ROI practitioners and researchers to these issues will contribute to more transparent and responsible application of the ROI evaluation. Setting: Not applicable. Intervention: Not applicable. Research Design: Not applicable. Data Collection and Analysis: Review of current practice. Findings: The article reveals three weaknesses of the ROI evaluations, which in the absence of the commonly accepted ROI standard, can make results of the ROI evaluations uncertain or questionable. (As Provided).
Anmerkungen	Evaluation Center, Western Michigan University. 1903 West Michigan Avenue, Kalamazoo, MI 49008-5237. Tel: 269-387-5906; Fax: 269-387-5923; e-mail: eval-center@wmich.edu; Web site: http://www.jmde.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10