Student Recruitment at International Branch Campuses: Can They Compete in the Global Market?

Autor/inn/en	Wilkins, Stephen; Huisman, Jeroen
Titel	Student Recruitment at International Branch Campuses: Can They Compete in the Global Market?
Quelle	In: Journal of Studies in International Education, 15 (2011) 3, S.299-316 (18 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1028-3153
DOI	10.1177/1028315310385461
Schlagwörter	Foreign Countries; Student Recruitment; College Students; Foreign Students; Influences; Multicampus Colleges; Competition; College Choice; Student Attitudes; Models; United Kingdom (England) + Suchen Sie Ihr Suchwort? Ausland; Collegestudent; Influence; Einfluss; Einflussfaktor; Wettkampf; Studienortwahl; Schülerverhalten; Analogiemodell
Abstract	The majority of international branch campuses are located in competitive higher education hubs, such as Singapore and the United Arab Emirates. Many find themselves having to recruit students regionally, and some, even globally, which results in them competing head-to-head with the home campuses of well-respected Western universities. The purpose of this study is to identify the factors influencing the decision of international students to study at a particular university in the United Kingdom and to investigate their attitudes toward international branch campuses. The study involved a self-completed questionnaire administered to 160 international students. A logit model was developed that was able to significantly predict whether an individual student would consider study at an international branch campus. Reputation, quality of programmes, and rankings were found to be the strongest influences on student choice of institution, suggesting that these are the factors that international branch campuses should focus on to achieve sustainable competitive advantage. (Contains 5 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10