Enrolling the Tide: A Case Study of Purposeful Campus Enrollment Increases

Autor/inn/en	Hutt, Chris D.; Bray, Nathaniel J.; Jones, Jennifer L.; Leach, Kelly; Ward, Jerome
Titel	Enrolling the Tide: A Case Study of Purposeful Campus Enrollment Increases
Quelle	In: College and University, 85 (2010) 4, S.10-17 (8 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0010-0889
Schlagwörter	Enrollment Management; Enrollment Trends; School Holding Power; Case Studies; Content Analysis; Position Papers; Interviews; Administrator Attitudes; Student Personnel Workers; Student Recruitment; Residential Programs; Effective Schools Research; Admission Criteria; College Outcomes Assessment; Alabama + Suchen Sie Ihr Suchwort? Case study; Fallstudie; Case Study; Inhaltsanalyse; Positionspapier; Interviewing; Interviewtechnik; Sozialer Wohnungsbau; Schulforschung; Admission; Admission procedures; Zulassungsbedingung; Zulassungsverfahren; Zulassung
Abstract	Enrollment management is an institutional function that has enjoyed burgeoning attention since the 1970s. The primary function of enrollment management is to control the size and composition of students within an institution. As the number of higher education institutions increased and as the number of high school graduates stagnated--particularly in the 1970s and then again in the 1990s--the competition to enroll students and the pressure to retain them proved undeniable elements of institutional functioning. These very pressures ultimately gave rise to a more formalized field of enrollment management. In recent years, the University of Alabama (UA) has increased enrollment and retention along with entering student credentials, as measured by ACT scores and high school GPA, through the combined effort of multiple campus offices. This qualitative case study assesses how the UA has approached increasing enrollment and retention figures over the past five years. (Contains 2 tables.) (ERIC).
Anmerkungen	American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: pubs@aacrao.org; Web site: http://www.aacrao.org/publications/candu/index.cfm
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10