The Multiple Meanings of Age for Television Content Preferences

Autor/inn/en	Mares, Marie-Louise; Sun, Ye
Titel	The Multiple Meanings of Age for Television Content Preferences
Quelle	In: Human Communication Research, 36 (2010) 3, S.372-396 (25 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0360-3989
DOI	10.1111/j.1468-2958.2010.01380.x
Schlagwörter	Age; Mass Media Role; Age Differences; Television; Age Groups; Literary Genres + Suchen Sie Ihr Suchwort? Alter; Lebensalter; Age; Difference; Age difference; Altersunterschied; Fernsehen; Fernsehtechnik; Age grop; Altersgruppe; Literarische Form
Abstract	Two studies examined how adult age and time of measurement influence media preferences. Study 1 (using TV ratings data from 1970s to 1980s) found that the popularity of genres varied over time, but even after controlling for year, age groups differed in (a) genre choices (consistent with socioemotional selectivity theory) and (b) age of characters viewed (consistent with age identity theory). The average age of characters in each program partially mediated age differences in ratings of comedies and news, and suppressed a negative relationship between viewer age and ratings of violent programs. Study 2 (using 2005 survey data) found similar genre and character preferences. In addition, subjective age predicted age of favorite characters beyond the effect of chronological age. (As Provided).
Anmerkungen	Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10