Disruptions in Women's Self-Promotion: The Backlash Avoidance Model

Autor/inn/en	Moss-Racusin, Corinne A.; Rudman, Laurie A.
Titel	Disruptions in Women's Self-Promotion: The Backlash Avoidance Model
Quelle	In: Psychology of Women Quarterly, 34 (2010) 2, S.186-202 (17 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0361-6843
DOI	10.1111/j.1471-6402.2010.01561.x
Schlagwörter	Sex Stereotypes; Females; Social Attitudes; Gender Bias; Self Control; Models; Undergraduate Students; Interviews; Inhibition; Gender Differences + Suchen Sie Ihr Suchwort? Weibliches Geschlecht; Social attidude; Soziale Einstellung; Geschlechterstereotyp; Selbstbeherrschung; Analogiemodell; Interviewing; Interviewtechnik; Hemmung; Geschlechterkonflikt
Abstract	Women experience social and economic penalties (i.e., backlash) for self-promotion, a behavior that violates female gender stereotypes yet is necessary for professional success. However, it is unknown whether and how the threat of backlash interferes with women's ability to self-promote. The present research examined the effects of fear of backlash and self-regulatory mode on women's self-promotion success by testing the backlash avoidance model (BAM), a model designed to account for disruptions in women's self-promotion. Two studies employing U.S. undergraduate samples examined self-promotion both in a live interview and written context. Results supported the BAM's predictions that self-promoting women's fear of backlash inhibits activation of a goal-focused, locomotive regulatory mode, which subsequently interferes with self-promotion success. This process was not evident for self-promoting men (Study 1) or peer-promoting women (Study 2), groups who demonstrated reliably more promotion success than self-promoting women. The influence of women's endorsement of communal stereotypes and their perceived entitlement were also investigated. Implications for women's self-promotion, gender stereotyping, and workplace parity are discussed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10