Tapping the Evolving Seniors Market

Autor/in	Read, Donald R.
Titel	Tapping the Evolving Seniors Market
Quelle	In: Community College Journal, 74 (2004) 5, S.44-50 (7 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1067-1803
Schlagwörter	Career Change; Higher Education; Retirement; Baby Boomers; Human Body; Community Colleges; Older Adults; College Graduates; Blue Collar Occupations; Income; Recreational Activities; Student Recruitment + Suchen Sie Ihr Suchwort? Career changes; Berufswechsel; Hochschulbildung; Hochschulsystem; Hochschulwesen; Pensionierung; Menschlicher Körper; Community college; Community College; Älterer Erwachsener; Hochschulabsolvent; Hochschulabsolventin; Einkommen; Freizeitgestaltung
Abstract	The U.S. is in the early stages of a demographic development that will bring about radical changes in the higher education population. As the result of two phenomena--the retiring of the baby boomers (those born in the decade immediately following WW II) and the steadily increasing life expectancy--people are going to see a sharp and unprecedented increase in the size of the retirement-age population. That development offers a major growth opportunity to institutions of higher education in general, and to community colleges in particular. This new seniors market will consist of three groups: (1) College-educated people who have been in careers for three or four decades and are ready for a change--but not for retirement; (2) Blue-collar workers with little or no college education who also need a change, or who, although generally healthy, are no longer able to do manual work requiring considerable physical strength and stamina; and (3) People, who at the end of successful careers, have sufficient retirement income and little interest in pursuing new careers, but have a strong interest in education as recreation. This article discusses these three groups which will change the look of classrooms, and which represent a major opportunity for community colleges that position themselves to take advantage of it. (Contains 4 figures.) (ERIC).
Anmerkungen	American Association of Community Colleges. One Dupont Circle NW Suite 410, Washington, DC 20036. Tel: 202-728-0200; Fax: 202-833-2467; Web site: http://www.aacc.nche.edu/bookstore
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10