Media Literacy Art Education: Logos, Culture Jamming, and Activism

Autor/inn/en	Chung, Sheng Kuan; Kirby, Michael S.
Titel	Media Literacy Art Education: Logos, Culture Jamming, and Activism
Quelle	In: Art Education, 62 (2009) 1, S.34-39 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0004-3125
Schlagwörter	Obesity; Homeless People; Child Abuse; Activism; Creative Activities; Art Education; Media Literacy; Climate; Mass Media; Middle School Students; Popular Culture; Social Problems + Suchen Sie Ihr Suchwort? Adipositas; Homeless person; Homeless persons; Obdachloser; Abuse of children; Abuse; Child; Children; Kindesmissbrauch; Missbrauch; Kind; Kinder; Aktivismus; Politischer Protest; Arts; Education; Art in Education; Kunst; Bildung; Erziehung; Media skills; Medie competence; Medienkompetenz; Klima; Massenmedien; Middle school; Middle schools; Student; Students; Mittelschule; Mittelstufenschule; Schüler; Schülerin; Popkultur; Social problem; Soziales Problem
Abstract	Critical media literacy art education teaches students to: (1) appreciate the aesthetic qualities of media; (2) critically negotiate meanings and analyze media culture as products of social struggle; and (3) use media technologies as instruments of creative expression and social activism. In concert with art education practices oriented toward critical media literacy, this article explores the power of logos in visual/media communication and the concepts of "subvertising," "culture jamming," and "media activism." It also describes a media literacy art project developed and implemented in a middle school art classroom. This project allowed public school youngsters to question the domination of corporate America over media advertising and programming and how it plays a central role in influencing what people consume, experience, and believe in their everyday lives. The project further involved them in deconstructing media constructs through logo design, subvertising, and culture jamming. The students applied what they learned to create subvertisements that raise public awareness of important social issues ranging from global warming to cyber safety, consumption and obesity, to child abuse and homelessness. (Contains 7 figures and 6 endnotes.) (ERIC).
Anmerkungen	National Art Education Association. 1916 Association Drive, Reston, VA 20191. Tel: 703-860-8000; Fax: 703-860-2960; Web site: http://www.NAEA-Reston.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10