Embracing the Long View: A Funder's Perspective on Strategic Frame Analysis

Autor/inn/en	Feinberg, Jane; McPhail, Curt
Titel	Embracing the Long View: A Funder's Perspective on Strategic Frame Analysis
Quelle	In: New Directions for Youth Development, (2009) 124, S.111-118 (8 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1533-8916
Schlagwörter	Stellungnahme; Cognitive Structures; Interviews; Communications; Role; Children; Health Promotion; Well Being; Public Relations; Strategic Planning; Child Care Occupations; Job Training; Private Financial Support; Systems Approach; Persuasive Discourse; Public Policy; South Carolina + Suchen Sie Ihr Suchwort? Cognitive structure; Kognitive Struktur; Interviewing; Interviewtechnik; Nachrichtenwesen; Rollen; Child; Kind; Kinder; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Well-being; Wellness; Wohlbefinden; Public relation work; Öffentlichkeitsarbeit; Strategy; Planning; Strategie; Planung; Berufsqualifizierender Bildungsgang; Private Investition; Systemischer Ansatz; Persuasion; Persuasive Kommunikation; Öffentliche Ordnung
Abstract	This interview between a member of the FrameWorks staff and a long-time funder of FrameWorks research and field building highlights the critical role that communications can play in maximizing philanthropy's long-term impact in the social sector, even--or perhaps especially--in times of economic scarcity and retrenchment. The interview captures the evolution of one foundation's communications strategy, from traditional public relations to an approach based in the tenets of Strategic Framing Analysis, and underscores the challenge of sustaining a framing practice among its grantees. (As Provided).
Anmerkungen	Jossey-Bass. Available from John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10