ALPHABET "Ante Portas": How English Text Invades Japanese Public Space

Autor/in	Backhaus, Peter
Titel	ALPHABET "Ante Portas": How English Text Invades Japanese Public Space
Quelle	In: Visible Language, 41 (2007) 1, S.70-87 (18 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0022-2224
Schlagwörter	Linguistic Borrowing; Alphabets; Multilingualism; English (Second Language); Signs; Cosmetology; Business; Business Communication; Advertising; Commercial Art; Language Research; Communication Research; Foreign Countries; Japanese; Visual Environment + Suchen Sie Ihr Suchwort? Lehnwort; Buchstabenschrift; Mehrsprachigkeit; Multilingualismus; English as second language; English; Second Language; Englisch als Zweitsprache; Zeichensystem; Schminken; Business studies; Wirtschaft; Betriebswirtschaft; Unternehmenskommunikation; Werbung; Sprachforschung; Kommunikationsforschung; Ausland; Japaner; Japanisch
Abstract	This paper examines the prominence of written English on shop signs in Japan. Based on data from a larger empirical study into multilingual signs in Tokyo, the most common ways of using English and the roman alphabet on Japanese shops signs are identified. It is argued that the ambivalent nature of English loan words plays a key role in the ever growing visibility of English in Japanese public spaces. Focusing on one special type of sign--price lists outside hairdressers'--how the use of English loan words entail the general use of English and the Roman alphabet is shown, which in the long run results in signs completely functioning in English. (Contains 5 tables, 4 figures and 4 endnotes.) (As Provided).
Anmerkungen	Sharon H. Poggenpohl. Available from: Rhode Island School of Design. 2 College Street, Providence, RI 02903. Tel: 401-454-6570; Fax: 401-454-6117; Web site: http://trex.id.iit.edu/visiblelanguage/Directory.html
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10