Literaturnachweis - Detailanzeige
Autor/inn/en | Frolich, Nicoline; Brandt, Synnove; Hovdhaugen, Elisabeth; Aamodt, Per Olaf |
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Titel | Coping by Copying? Higher Education Institutions' Student Recruitment Strategies |
Quelle | In: Tertiary Education and Management, 15 (2009) 3, S.227-240 (14 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1358-3883 |
Schlagwörter | Student Recruitment; Methods; College Administration; Higher Education; Competition; Case Studies; Foreign Countries; Norway |
Abstract | Growing national and international competition for students puts pressure on higher education institutions (HEIs) to develop marketing and student recruitment strategies; these are also driven by financial stress caused by performance-based funding mechanisms. In this paper we explore Norwegian HEIs' student recruitment strategies. What type of student recruitment strategies do HEIs develop? How are the strategies linked to the institutions' student market position? We combine qualitative research strategies including in-depth interviews and document analysis with quantitative analyses of the student market positions of different types of institutions in Norway. (Contains 1 figure and 2 tables.) (As Provided). |
Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2017/4/10 |