A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges

Autor/in	Vander Schee, Brian A.
Titel	A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges
Quelle	In: Journal of Marketing for Higher Education, 19 (2009) 1, S.26-37 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0884-1241
Schlagwörter	Higher Education; Enrollment Management; Marketing; Christianity; Longitudinal Studies; Private Colleges; Church Related Colleges; Selective Admission; Admissions Officers + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Christentum; Longitudinal study; Longitudinal method; Longitudinal methods; Längsschnittuntersuchung; Privathochschule; Kirchliche Hochschule; Bildungsselektion
Abstract	This article presents the results of a longitudinal study investigating current marketing practices at selected church-related, private, four-year compared to those in place in 1997. The role that institutional selectivity plays in the use of marketing activities was also investigated. The researcher surveyed the admissions directors or enrollment management officers at all U.S. institutional members of the Council for Christian Colleges and Universities. Implications for marketers in higher education as well as recommendations for future research are also discussed. (Contains 1 table.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10