Advertising Education in Australia: Looking Back to the Future

Autor/inn/en	Kerr, Gayle F.; Waller, David; Patti, Charles
Titel	Advertising Education in Australia: Looking Back to the Future
Quelle	In: Journal of Marketing Education, 31 (2009) 3, S.264-274 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475309345001
Schlagwörter	Educational History; Advertising; Foreign Countries; Academic Degrees; Futures (of Society); Interviews; Research Methodology; Higher Education; Educational Finance; Accreditation (Institutions); Marketing; Introductory Courses; Vocabulary; Graduate Study; Australia + Suchen Sie Ihr Suchwort? History of education; Bildungsgeschichte; Werbung; Ausland; Degree; Degrees; Academic level graduation; Akademischer Grad; Hochschulabschluss; Future; Society; Zukunft; Interviewing; Interviewtechnik; Research method; Forschungsmethode; Hochschulbildung; Hochschulsystem; Hochschulwesen; Bildungsfonds; Accreditation; Institution; Institutions; Akkreditierung; Staatliche Anerkennung; Institut; Einführungskurs; Wortschatz; Aufbaustudium; Graduiertenstudium; Hauptstudium; Australien
Abstract	In Australia, advertising is a $13 billion industry that needs a supply of suitably skilled employees. Over the years, advertising education has developed from vocational-based courses to degree courses across the country. This study uses diffusion theory and various secondary sources and interviews to observe the development of advertising education in Australia from its early past to its current-day tertiary offerings, to discussing the issues that are arising in the near future. Six critical issues are identified, along with observations about the challenges and opportunities within Australian advertising education. By looking back to the future, it is hoped that this historical review provides lessons for other countries of similar educational structure or background, or even other marketing communication disciplines on a similar evolutionary path. (Contains 5 tables.) (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10