A Comparison of Web-Based and Paper-Based Survey Methods: Testing Assumptions of Survey Mode and Response Cost

Autor/inn/en	Greenlaw, Corey; Brown-Welty, Sharon
Titel	A Comparison of Web-Based and Paper-Based Survey Methods: Testing Assumptions of Survey Mode and Response Cost
Quelle	In: Evaluation Review, 33 (2009) 5, S.464-480 (17 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0193-841X
DOI	10.1177/0193841X09340214
Schlagwörter	Research Methodology; Computer Assisted Testing; Surveys; Internet; Evaluation Methods; Responses; Costs; Evaluation Research; Cost Effectiveness; Data Collection + Suchen Sie Ihr Suchwort? Research method; Forschungsmethode; Survey; Umfrage; Befragung; Cost; Kosten; Evaluationsforschung; Kosten-Nutzen-Analyse; Kosten-Nutzen-Denken; Data capture; Datensammlung
Abstract	Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and mixed-mode surveys. The participants included evaluators from the American Evaluation Association (AEA). Results included that mixed-mode, while more expensive, had higher response rates. (Contains 3 tables and 1 figure.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10